In order to celebrate Design Sweden’s 60th anniversary, we are throwing an evening of mingle-talks by some of Sweden’s leading designers and creatives.

Our theme is Purpose – Why do we do what we do?

May 22, 18.00–22.30 at
A House
, Stockholm
RSVP to attend.
It’s free.


  • Design Sweden Annual Meeting
    Only for members

  • Mingle

  • Petrus Palmér, Chairman of Design Sweden
    Welcome/A young 60-year-old

  • Jonas Pettersson
    CEO/Co-Founder of Form Us With Love

  • Unn Swanström
    UX Designer at Doberman

  • Mingle

  • Angela Tillman Sperandio
    Co-Founder of Hall of Femmes

  • Jakob Trollbäck
    Founder & Creative Director at Trollbäck+Company

  • Mingle


Jakob Trollbäck

Founder & Creative Director, Trollbäck + Company

Jakob Trollbäck is the Swedish mastermind behind the award-winning New York design group, Trollbäck+Company, founded in 1999, and The New Division, founded in 2016.

Clients include TV networks CBS, AMC, HBO, TNT, TV Land, Scripps Networks Interactive, Nickelodeon and ESPN; film companies HBO Films, Fox Searchlight and Miramax; and advertising clients such as Nike, Volvo, Target and Jaguar.

Unn Swanström

UX Designer, Doberman

Unn is an appreciated speaker and organiser of the meetup “Designers i Stockholm”. She likes human-friendly tech and loves horses. She was nominated IT Woman of the Year in 2015 and thinks technology should work for people, not the other way around.

Angela Tillman Sperandio

Co-Founder, Hall of Femmes

Hall of Femmes aims to highlight the work of women in art direction and design. The project was founded in 2009 by Samira Bouabana and Angela Tillman Sperandio. It includes lectures, exhibitions, interviews, podcasts and the publication of the Hall of Femmes book series, each book portraying a designer and her work through in-depth interviews and previously unpublished images.

Jonas Pettersson

CEO/Co-Founder, Form Us With Love

With Form Us With Love celebrating 10 years, the studio looks back at a decade of hands on work with some of the most influential brands and companies in Scandinavian and international design.

Jonas Pettersson co-founded the studio with John Löfgren and Petrus Palmér shortly after graduating from university. Today he acts as Form Us With Love’s primary business-orientated design strategist and is heavily engaged with the studio’s venture projects; sharing unique knowledge of design and its business to emerging brands and industry leaders.